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Corridor |
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Corridor |
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D R A F T Staunton-Parkersburg Turnpike
Byway Table of Contents Chapter 1 – Introduction and Vision 1-1) Statement of Purpose and Vision 1-2) Goals of the Byway Chapter 2 – Description of the Byway Chapter 3 – Intrinsic Quality Resources 3-1) Brief History of Staunton-Parkersburg Turnpike 3-2) Overview of Resources Chapter 4 – Preservation of Resources 4-1) Preservation issues 4-2) Preservation tools and strategies 4-3) Stakeholder education, involvement, stewardship 4.4) Roadway improvements, upgrades, new construction possibilities Chapter 5 -- Development of Resource Destinations 5-1) Management of resources and sites 5-2) Development of resource-based experiences 6-1) Visitors 6-2) Interpretive themes 6-3) Interpretation challenges 6-4) Interpretive strategies and products Chapter 7 -- The Visitors’ Experience 7-1) Tourism in West Virginia 7-2) Users of the Byway 7-3) Visitor Services along the Byway 7-4) Development of the visitor destination 7-5) Signage Chapter 8 -- Administration and Management 8-1) Stakeholders and public participation 8-2) Management Structure and Functions 8-3) Funding Sources Chapter 9 -- Expanding the Byway 9-1) Extending along the Turnpike 9-2) Creating partnership with Virginia section of the Corridor 9-3) Expanding thematically 9-4) Networking Statewide Chapter 10 – Marketing the Byway 10-1) Identifying Markets 10-2) Reaching the Markets 10-3) Elements of Marketing Communications 10-4) Marketing plan and budget 10-5) Internal marketing Chapter 12 – Putting It All Together 12-1) Goals, Objectives, and Strategies for Implementing the CMP 12-2) The Action Plan
(Other material suggested, not included in this draft) Route description of Byway and Backways Historic Context of Turnpike C. Intrinsic Quality Resources of Byway and Backways D. Visitor Services E. Visitor profiles F. Visitor spending and economic impact G. Partners and potential partners H. Tools and resources I. Bibliography
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