Byway and Backways
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This project funded in part by the Federal Highway Administration, Scenic
Byways Program, administered through the
West Virginia Department of Transportation, West Virginia Byways and Backways
Program
SPT CMP Narrative, Final Version
Table of Contents
Chapter 1 Introduction and Vision 1 1-1) Statement of Purpose and Vision 2 1-2) Goals of the Byway 3
Chapter 2 Description and Current Conditions 4 2-1) Byway and Backway Description 4 2-2) Cultural Landscapes 6 2-3) Jurisdictions and Regulations 7
Chapter 3 Intrinsic Quality Resources 8 3-1) Brief History of Staunton-Parkersburg Turnpike 8 3-2) Overview of Resources 9
Chapter 4 Preservation of Resources 11 4-1) Preservation issues 11 4-2) Preservation tools and strategies 12 4-3) Stakeholder education, involvement, and stewardship 13 4.4) Roadway improvements, upgrades, and new construction possibilities 14
Chapter 5 -- Development of Resource Destinations 15 5-1) Management of resources and sites 15 5-2) Development of resource-based experiences 17
Chapter 6 Interpretation 20 6-1) Visitors 20 6-2) Interpretive themes 20 6-3) Interpretation challenges 22 6-4) Interpretive strategies and products 72
Chapter 7 -- The Visitors Experience 25 7-1) Tourism in West Virginia 25 7-2) Users of the Byway 26 7-3) Visitor Services along the Byway 29 7-4) Development of the visitor destination 31
Chapter 8 Signage 35
Chapter 9 -- Administration and Management 38 9-1) Stakeholders and public participation 38 9-2) Management Structure and Functions 38 9-3) Funding Sources 42
Chapter 10 -- Expanding the Byway 44 10-1) Extending along the Turnpike 44 10-2) Creating partnership with Virginia section of the Corridor 44 10-3) Expanding thematically 45 10-4) Networking Statewide 46
Chapter 11 Marketing the Byway 47 11-1) Identifying Markets 47 11-2) Reaching the Markets 52 11-3) Elements of Marketing Communications 52 11-4) Marketing plan and budget 55 11-5) Internal marketing 55
Chapter 12 -- Economic Impact 57
Chapter 13 Strategic Plan 59
Appendixes
A. Route Description B. Historic Context of the Turnpike 62 C. Intrinsic Qualities,, Assets 74 D. SPTA Organization 86 E. SPTA Bylaws 87
CREDITS