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Byway and Backways
Corridor Management Plan

Final Version - March 2005

By Staunton – Parkersburg Turnpike Alliance

This project funded in part by the Federal Highway Administration, Scenic Byways Program, administered through the
West Virginia Department of Transportation, West Virginia Byways and Backways Program

SPT CMP Narrative, Final Version


Table of Contents
Chapter 1 – Introduction and Vision 			1

	1-1) Statement of Purpose and Vision		2

	1-2) Goals of the Byway				3
Chapter 2 – Description and Current Conditions		4

	2-1) Byway and Backway Description		4

	2-2) Cultural Landscapes			6

	2-3) Jurisdictions and Regulations 		7
Chapter 3 – Intrinsic Quality Resources 		8

3-1) Brief History of Staunton-Parkersburg Turnpike 	8

3-2) Overview of Resources				9
Chapter 4 – Preservation of Resources 			11

4-1) Preservation issues				11

4-2) Preservation tools and strategies			12

4-3) Stakeholder education, 

		involvement, and stewardship		13

4.4) Roadway improvements, upgrades, 

		and new construction possibilities	14
Chapter 5 -- Development of Resource Destinations	15

5-1) Management of resources and sites			15

5-2) Development of resource-based experiences		17
Chapter 6 – Interpretation 				20

6-1) Visitors						20

6-2) Interpretive themes				20

6-3) Interpretation challenges				22

6-4) Interpretive strategies and products		72
Chapter 7 -- The Visitors’ Experience 			25

7-1) Tourism in West Virginia				25

7-2) Users of the Byway					26

7-3) Visitor Services along the Byway			29

7-4) Development of the visitor destination		31
Chapter 8 – Signage 					35
Chapter 9 -- Administration and Management 		38

9-1) Stakeholders and public participation 		38

9-2) Management Structure and Functions			38

9-3) Funding Sources					42
Chapter 10 -- Expanding the Byway 			44

10-1) Extending along the Turnpike			44

10-2) Creating partnership with Virginia

	 section of the Corridor			44

10-3) Expanding thematically				45

10-4) Networking Statewide				46
Chapter 11 – Marketing the Byway 			47

11-1) Identifying Markets				47

11-2) Reaching the Markets				52

11-3) Elements of Marketing Communications		52

11-4) Marketing plan and budget				55

11-5) Internal marketing				55
Chapter 12 -- Economic Impact				57
Chapter 13 – Strategic Plan				59
Appendixes 
A. Route Description

B. Historic Context of the Turnpike			62

C. Intrinsic Qualities,, Assets			  	74

D. SPTA Organization					86

E. SPTA Bylaws						87
CREDITS